Did you know that the first hashtag was used in 2007?
A Twitter user by the name Chris Messina used a hashtag, much to the chagrin of his friends and followers. But look who’s laughing now? Every social media platform now utilizes hashtags to spread exposure, improve conversation, and make groups.
Fashion hashtags are a necessity for anyone in the fashion industry on Instagram. They let brands and people see your posts, increase awareness of your personal brand, and allow you to connect with like-minded individuals.
We’ll cover popular hashtags and how to use them wisely. Next time you post your #ootd (that’s ‘Outfit of the Day’…but you already knew that!), make sure everyone sees it. Here’s how.
How to Use Hashtags
Now, you can’t just make a post and put any old hashtag on it.
You’ve got to curate your hashtags along with your post. Additionally, you’ve got to know that the most popular fashion hashtags don’t necessarily mean you’ll gain exposure—after all, they’re popular for a reason! That means you’ll be competing with every other fashion blogger that’s using the same one.
So, to avoid getting lost in the never-ending sea of hashtags, consider these points:
- Use local hashtags to build more local exposure in your community
- To bring better conversation, hashtag brand names, labels, and product names
- Research a hashtag’s popularity on site’s like Hashtagify.me
- Instagram allows up to 30 hashtags per post
- Consider adding hashtags in a separate comment after a post—this keeps the post itself clean
- Eleven or more hashtags on Instagram posts receive up to 80% interaction
- Use niche- and industry-specific hashtags over highly popular ones
- Limit hashtags to 15-20 per hour
With these tips in mind, check out some of the most popular fashion hashtags below.
Fashion Hashtags All Bloggers Need to Use
Fashion hashtags can get broken down into several different categories—outfits, events, individuals, shoes, jewelry, accessories. Really, as many things that go into a post can bring about their own hashtags.
For Outfits
Some of the most popular hashtags for outfits are:
- #ootd
- #whatiwore
- #dailylook
- #instaootd
- #todaysoutfit
- #currentlywearing
- #ootdinspo
- #outfitoftheday
For Individuals
If you want to market yourself specifically, consider using hashtags like these:
- #fashionblogger
- #fashiongirl
- #fashionwoman
- #fashionmen
- #fashionforwomen
- #fashionformen
- #fashionicon
- #fashionlover
- #fashionista
- #streetwear
- #streetstyle
- #streetwearfashion
- #streetwearstyle
- #vintagefashion
For Accessories
As we mentioned, you can hashtag almost everything you’re wearing. For example:
- #swimwearfashion
- #fashionjewelry
- #fashionbag
- #fashionshoes
- #fashionmakeup
- #fashionaccessories
- #shoeaddict
- #instashoes
- #handbag
- #handbaglover
- #handbagaddict
- #shoestagram
- #earringsoftheday
- #earparty
- #armparty
For Events
If you’re attending any type of fashion-forward event, be sure to see what hashtags the event’s Instagram is using. You can then use those on any posts you make of the event. For example:
- #nyfw
- #newyorkfashionweek
- #fashionweek
- #nycfashion
- #runwaymodel
And so on.
Fashion: It’s a Lifestyle
These fashion hashtags should not only increase your brand awareness—but should also connect you with fellow fashion addicts, both locally and globally.
Next time you’re not sure what to caption a photo, give our blog a scroll. We post tons of inspiring content perfect for the creative’s Instagram.
This article highlights some classic Karl Lagerfield posts that would make the perfect caption to your next post!