Looking to start displaying your art without a major commitment of time and money? A pop-up art gallery may be the perfect way to get started.
Pop-up art galleries are becoming more and more popular as they allow greater flexibility among retailers. Display local artwork, boutique items, jewelry creations, or a variety of other works. Wondering how to get started? Check out these simple steps.
1. Create a Unique Concept
“Creativity is intelligence having fun.” –Albert Einstein
When you’re setting up a pop-up art gallery, you have a limited amount of time to attract viewers. It’s time to get creative.
Design a unique concept for displaying your artwork. This will draw viewers and capture their interest in a smaller amount of time.
2. Find and Negotiate the Right Location
First things first, find an available venue.
Of course, it’s important to remember that not all venues are created equal. Just because a certain space is available does not mean it will be ideal for your target audience to discover or attend your pop-up gallery.
Try and find a location that is accessible to your desired attendees.
Once you’ve found a good place, it’s time to negotiate. Real estate owners with venues that are currently empty are generally open to negotiating a good price and hours.
Think about it, their space isn’t bringing in any money while it’s empty.
Your pop-up gallery can be a great way for venue owners to draw attention to their location as well. Your being there may help them attract potential long-term leasers.
3. Time it Right
Take a look at your community calendar and make sure your pop-up gallery isn’t scheduled the same evening as another major event.
Avoid having your gallery compete with another large event like a concert or sporting event that could draw your potential viewers away.
However, some outside events can actually help bring more viewers to your gallery. Things like harvest festivals, holiday parades or other events that bring more foot traffic to your venue are assets.
Just be sure you don’t book the venue without looking into potential timing conflicts first.
4. Market Well
You’ve got the art, you’ve got the concept, you’ve got the location. Now it’s time to get the word out!
Again, when it comes to pop-up art galleries, you have a narrow window of time to make the desired impact.
Utilize every marketing tactic you have available. Social media, flyers, posters, art blogs, word-of-mouth, and news ads are all great ways to let people know when and where your pop-up gallery will occur.
You may even consider doing special promotions for guests who bring a friend or purchase tickets on the day of the event.
Pop-Up Art Galleries to Inspire
If you’ve got fashion, art, or other products that are ready to impress, then it’s time to set up your pop-up art gallery and get the word out.
If you’re struggling to come up with new ideas or concepts for your gallery, browse some of these great music, art, and fashion events for some inspiration.