The gatekeepers are falling by the wayside, and getting a record deal is no longer the end-all-be-all of starting a music career.
With platforms like YouTube available to everyone with an internet connection, there’s nothing stopping you from getting your music career off the ground.
If you want to succeed, be sure that you’re learning how to promote your music on YouTube. Let’s take a look at the tips below so that you can get your music heard.
1. Start a Vlog
While you’re figuring out how to start your music career, why not let people in on the journey?
Vlogging is one of the best ways to do this, and YouTube is a search engine that’s almost as popular as Google. Grab a camera and document your progress, so that your fans get to feel like they’re part of the ride.
When you’re an independent artist, you need to wrap your mind around the fact that you’re running a small business. Since you’re the CEO of this business, you need to vlog consistently like the brand creator that you are.
2. Perform Some Covers
When no one knows who you are, it’s a little more difficult to get them to listen to your original music. However, if you cover some popular favorites, it opens the door to help you gain new fans. This also makes your page more findable in search results.
Don’t feel like you’re sacrificing your art. If someone likes your covers, they’ll be more than happy to also check out your original music.
3. Post New Music Frequently
Consistency is the key to winning with YouTube and any other social media outlet. People need to get used to the idea of you posting new material on a regular basis.
There are countless music streaming services out right now, so you really can’t put out too much music. Staying on people’s radar is half the battle, and will allow you to get new followers and more engagement with the followers you have.
4. Do Some Live Stream Sessions
You can also interact with your fans in an effective way by live streaming.
This gives people the chance to send you messages, make requests, and let you know how they like your music. You can easily have a little concert in the comfort of your own home by setting up the camera and broadcasting live.
5. Use Search Engine Optimization to Help You Out
Think of YouTube as another search engine and optimize the way you use it.
Research keywords and other factors that will help you get more visibility on your videos. This will inform the kind of tags you create, and will allow you to get more traction on each and every post.
Whenever you’re creating video content, always make sure that both your sound and video equipment are top-notch, since quality content is the most important factor of SEO.
Keep Learning How to Promote Your Music on YouTube
These tips will help when you’re trying to figure out how to promote your music on YouTube. This is essential if you’re hoping to grow as an artist in the digital age.
Check back for more info on building a blossoming music career on your terms.