Are you unsure of how to price your art? It’s hard to put a price on the fruit of your creativity. To you, it’s invaluable, and yet, you deserve to make a living off of your work. Check out this beginner’s guide to pricing your art online. It contains everything you’ve ever wanted to know but didn’t want to ask.
Putting a price tag on your artwork might feel like the opposite of creating an artistic, soulful work. But if your aim is to make a little money with your talent, you’ll eventually need to know how to price your art.
And why not make a little money doing what you love?
After the muse has come and gone and the artwork is complete, here are the tips you’ll need to make pricing your work a lot less stressful. Selling online isn’t like selling art in person, but we’ll show you how to do it easily.
Tips on How to Price Your Art Online
The online marketplace is different from your neighborhood mall in big ways. E-Commerce essentially redefined the modern shopper with new traits and characteristics that could be to your advantage.
How’s online art shopping different?
For starters, potential buyers can’t see the work of art in person, which may leave them skeptical. If your art features unique textures or color palettes that don’t translate well into pictures, this may be a problem.
However, if your art features fine details that people might not pick up on with the naked eye, you can offer click-and-zoom features to help sales.
If you believe your art will sell well online, consider these pricing tactics:
Base Price off Previous Commissions
Depending if you were commisioned for a piece of art before now, you can use that as a future pricing model. If a
past commission price seemed fair and you were able to complete your work to satisfaction, stick with those figures.
Consider things like the time between that original commission and the difference in size or scale of work, too. Don’t cheat yourself out of money if you’ve become significantly more talented or work harder than in the past.
When in Doubt, Break it Down to an Hourly Rate
Creatives tend to tuck their tails and run at any sign of corporate work (with good reason), so an hourly rate might seem bizarre. But hear me out.
You should always record how much time you spend on your art. Saying a piece took you a couple of weeks isn’t good enough, either. You want to boil it down to the number of hours actively spent creating the artwork.
Besides helping you price out art, understanding how much time each piece takes will help you manage your time better in the future.
Next, consider your experience, your talent, what you would like to get paid for the work. If you want $1,500 for it and you put in 10 hours, do you feel the work is deserving of $150 an hour?
Selling Art Isn’t Black and White
Learning how to price your art is a lot of trial and error and gauging buyers to see what works. You’ll perfect the transaction with time, but for now, reflect on these simple pricing tips.
Not every sale process is the same, so advice doesn’t come in black and white. Selling your first few pieces is key, and since everyone is online, selling art on the internet can be easy.
Have experience selling your art online? Tell us about it in the comments below!